In 2018, YouTube Music reached multiple sponsorship agreements with Dick Clark Productions to serve as a partner for its television specials Dick Clark's New Year's Rockin' Eve and the American Music Awards. The YouTube Music subscription is priced in line with its competitors at US$9.99 per-month the price of YouTube Premium was concurrently increased to $11.99 for new subscribers.
The service's benefits will continue to be available as part of the existing YouTube Premium (formerly YouTube Red) service and to Google Play Music All Access subscribers. In addition, YouTube Music became a separate subscription service (positioned as a more direct competitor to Apple Music and Spotify), offering ad-free and background/audio-only streaming, and downloading for offline playback, for music content on YouTube. On May 17, 2018, YouTube announced a new version of the YouTube Music service, including a web-based desktop player and redesigned mobile app, more dynamic recommendations based on various factors, and the use of Google artificial intelligence technology to search songs based on lyrics and descriptions. Although redundant to Google's existing Google Play Music All Access subscription service, the app is designed for users who primarily consume music through YouTube. The YouTube Music app was unveiled in October 2015 and released the following month its release came alongside the unveiling of YouTube Premium (originally called YouTube Red), a larger subscription service that covers the entirety of the YouTube platform, including the Music app. The service superseded Google Play Music as Google's main brand for music streaming on December 1, 2020. These subscription benefits are also offered to subscribers of YouTube Premium. The service also offers a premium tier, which enables ad-free playback, audio-only background playback, and downloading songs for offline playback. It provides a tailored interface for the service, oriented towards music streaming, allowing users to browse through songs and music videos on YouTube based on genres, playlists, and recommendations. YouTube Music is a music streaming service developed by YouTube, a subsidiary of Google. 80 million paid subscribers (as of September 11, 2022 ) ġ00 countries mostly in the Americas, Europe and Oceania, and in parts of Africa and Asia (see full list)
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